BUILD IN PUBLIC UNIVERSITY / METAFUNNEL

From attention to durable value.

A network view of impressions, pageviews, activation, conversion, and retention. Cohort-level. Consent-bound. No audience member is a product.

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01 / impressionssource-reported exposure
02 / pageviewsowned surfaces reached
03 / activationfirst useful action
04 / conversionconfirmed value exchange
05 / retentionreturned at declared window

NETWORK VALUE

Reassemble the signal, not the person.

The useful unit is a recurring aspiration expressed across properties: what people try to make, learn, change, or become. We aggregate those patterns into cohorts and route products to the problem they actually solve.

No cross-site identity stitching. No silent remarketing audience. Missing source metrics remain missing.

CONNECTED PROPERTIES

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